IN ACCORDANCE WITH
TITLE II OF REGULATION (EU) 2023/1114
| Name | Business Function | Business Address |
|---|---|---|
| CEO | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 | |
| Director | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 |
Baby Shark Universe / Baby Shark Pop (Mobile & Web Games):
- A casual game series based on the Baby Shark IP.
- Revenue generated through in-app purchases, NFT-based gacha systems, and user engagement across both Web2 and Web3 platforms.
- Serves as a bridge between traditional gamers and blockchain-based digital asset holders.
NFT Collection (Baby Shark IP NFTs):
- A limited-edition NFT series in collaboration with the global NFT community.
- Revenue generated through initial sales and secondary market royalties.
- Expands the Baby Shark fandom into digital ownership and collectibles, reinforcing brand value.>
On June 20, 2023, the BSU Foundation was established and officially registered as a legal entity. Since its registration in the commercial register on June 20, 2023, the Foundation has diligently submitted its audited financial statements annually to the Accounting and Corporate Regulatory Authority (ACRA) in compliance with Singapore law. The most recent audited financial statement is for the year 2024, and the audited statement for 2025 will also be submitted in accordance with the reporting schedule.
Summary of Financial Position
Audited Financial Statement 2023 (in USD)
Current Assets: 1,000,000 USD
Fixed Assets: 301,210 USD
Total Assets: 1,301,210 USD
Current Liabilities: 0
Equity: 1,301,210 USD
Total Liabilities and Equity: 1,301,210 USD
Audited Financial Statement 2024 (in USD)
Current Assets: 2,301,001 USD
Fixed Assets: 701,000 USD
Total Assets: 3,002,001 USD
Current Liabilities: 0
Equity: 3,002,001 USD
Total Liabilities and Equity: 3,002,001 USD
Financial Performance and Key Activities
The financial performance of the BSU Foundation reflects its strategic focus on leveraging its Web2-based services and intellectual property in the early stages, while actively driving investment and expansion into the Web3 space. This aligns with the Foundation's mission to advance decentralized software architecture, particularly within the gaming and metaverse sectors.
Key financial activities include:
a. Software Development: Development of decentralized technologies and the digital asset universe
b. Operational Expense Management: Administrative costs, regulatory compliance, and governance-related expenditures
c. Strategic Investments: Long-term growth and ecosystem expansion, including BSU token investments
Since its establishment, the Foundation has raised over 3,000,000 USD, demonstrating the strong interest and confidence investors place in the Baby Shark IP, not only within Web2 but also in Web3. These funds have supported core activities such as software development, operational expenses, and strategic investments, thereby providing a solid foundation for fulfilling the Foundation's mission.
In 2023, more than 500,000 USD was invested into software development, alongside significant administrative expenses. In 2024, the Foundation secured an additional 2,000,000 USD in funding, enabling continued growth.
In 2025, with the launch of its proprietary game, the Foundation achieved daily revenues of approximately 10,000 USD, demonstrating the project's commercial viability. Furthermore, with listings beginning on Binance Alpha and subsequently on several global exchanges, the 2025 financial statements are expected to reflect a more stable and growth-oriented outlook.
| Name | Business Function | Business Address |
|---|---|---|
| CEO | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 |
| Name | Business Function | Business Address |
|---|---|---|
| Foundation | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 | |
| Issuer | Craigmuir Chambers, Road Town, Tortola, VG 1110, British Virgin Islands | |
| CEO | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 | |
| Director | 15 BEACH ROAD, #05-08, BEACH CENTRE, SINGAPORE 189677 |
Key Features:
1. Global IP Expansion: Leverages Baby Shark’s 22 billion+ YouTube views and over 110 million subscribers to grow its presence in the Web3 ecosystem.
2. Hybrid Entertainment Platform: Builds a sustainable economy by integrating mobile games, web games (via LINE Dappportal), NFTs, and a metaverse.
3. Frictionless Onboarding: Reduces onboarding drop-off rates by over 90% through social login and automatic wallet creation.
2023 Q1 (Completed)
• Developed metaverse prototype
• Prepared key partnerships
• Participated in GDC (Global Developers Conference)
2023 Q2 (Completed)
• Established Singapore headquarters
• Upgraded prototype
2023 Q3 (Completed)
• Conducted 1st alpha test
• Released beta version of NFT marketplace
2023 Q4 (Completed)
• Official launch of NFT marketplace
• Conducted 2nd test and community events
2024 Q1
• 2nd NFT minting (Completed)
• 3rd alpha test (Completed)
• Released SHARK-1 Devnet
2024 Q2
• Conducted Closed Beta Test (CBT) (Completed)
• Released Universe HUB (Completed)
• Conducted 1st Open Beta Test (OBT) (Completed)
• Introduced LAND customization feature
2024 Q3
• 2nd Open Beta Test (Completed)
2024 Q4 (Completed)
• 3rd Open Beta Test (final test before official launch)
2025 Q1 (Completed)
• Official launch of LINE game Baby Shark Pop
• Onboarded 100,000 users with 100% wallet integration
• Sold out Pudgy Penguins collaboration sticker NFTs
2025 Q2 (Completed)
• IP-related project partnerships
• Sold out Lil Pudgys collaboration sticker NFTs
• Sold out Baby Shark solo sticker NFT collection
2025 Q3
• Launch of Baby Shark: Bubble Splash
• Implementation of digital-to-physical linked content
• Initiation of new IP collaborations
2025 Q4
• Official launch of Baby Shark Party metaverse
• TGE and token listing to secure liquidity and governance
• Major UGC update including creator tools and marketplace
• Additional brand collaborations via limited edition NFT + physical bundles
We have secured a total of $1.57M through contributions from our founding executives and employees, and an additional $1.43M through our Seed round at a $34M valuation, with investors including Sui, GM Ventures, Comma3 Ventures, CTC, Alphanonce, Credit Scend, Planetarium, Nueler, Notch Ventures, Animoca Brands, and X+ Ventures.
Our integrated entertainment universe is powered by our IP, with our token acting as the connective tissue that binds every experience together. The token's primary function is to unlock premium content within our services, grant access to exclusive events, and serve as the medium to obtain digital goods.
Specifically, it is the core in-game utility for acquiring items in our gaming world, the medium required to mint new creations in the metaverse, and the key to access exclusive NFT-gated content. Through these versatile applications, the token is an essential part of our entertainment ecosystem.
All features are currently available and were released in an event format.
The official version is scheduled to launch in December.
· Token name: Baby Shark Universe Token
· Ticker: BSU
· Max Supply: 850,000,000
· Decimal: 18
· Token Type: BEP-20
· Token Contract: 0x1aecab957bad4c6e36dd29c3d3bb470c4c29768a
· Role : [BEP-20] -based utility tokens
· How to acquire: New content play, UGC content reward, Participate event
BSU is a globally operated decentralized token and is not governed by any specific national law or jurisdiction. The BSU token exists on the blockchain, and there are no legally binding contractual structures, such as investment contracts or debt instruments, attached to the token.
The BSU Token is a crypto-asset that operates on the BNB Chain, a high-performance distributed ledger technology (DLT). The BNB Chain is designed for efficiency and scalability, enabling fast and low-cost transactions. This core infrastructure was chosen because its performance is essential for the token's intended use cases, which require frequent and affordable on-chain interactions.
The BNB Chain is a blockchain network that validates transactions through the Proof-of-Staked-Authority consensus mechanism.
Its ecosystem is composed of three key components:
BNB Smart Chain (BSC): The core platform where smart contracts are executed. It is fully compatible with Ethereum, making it easy for developers to build decentralized applications (dApps).
opBNB: A layer-2 scaling solution for the BNB Chain that enables higher transaction throughput at lower costs, while still relying on the security of BSC.
BNB Greenfield: A decentralized storage infrastructure that provides data management solutions and integrates with traditional Web2 applications.
The BSU Token is specifically implemented as a smart contract adhering to the BEP-20 technical standard on the BNB Smart Chain (BSC). BEP-20 is a token standard that extends Ethereum's widely adopted ERC-20, ensuring full compatibility with the Ethereum Virtual Machine (EVM). Adopting this specific standard provides several key advantages:
Interoperability: The BEP-20 standard allows the BSU Token to seamlessly interact with a wide range of decentralized applications (dApps), wallets, and exchanges within the BNB Chain ecosystem.
Efficiency: It inherits the high speed and low transaction fees of the BSC network, making it practical for high-frequency use cases like gaming and digital content interaction.
Developer Friendliness: Its compatibility with ERC-20 enables developers to use familiar, industry-standard tools and programming languages to build and integrate smart contracts that interact with the BSU Token.
The BNB Chain uses a consensus model called Proof-of-Staked Authority (PoSA), which blends features of both Proof-of-Stake (PoS) and Proof-of-Authority (PoA). In this system, block producers are chosen from a limited validator pool according to the amount of BNB they have committed and their standing within the network. At any given moment, 21 validators are responsible for validating transactions and generating blocks, taking turns in the process. The group of active validators is refreshed on a regular basis, and their performance is constantly reviewed to maintain the network’s security and stability.
Validators earn rewards through the transaction fees included in the blocks they confirm. In contrast to many other protocols, BNB does not have an inflationary model, so no newly-minted BNB is distributed as block subsidies.
The outcome of the technology audit over the BSU token was that the audit reviewed all aspects related to the compatibility of the BEP20 specification and other known BEP20 pitfalls/vulnerabilities and no issues were identified. The audit was conducted on Ethereum, but we have since migrated to BSC. The code is exactly the same as on Ethereum. Audit Report
Market Volatility
Crypto-asset prices are highly susceptible to dramatic fluctuations influenced by various factors, including market sentiment, regulatory changes, technological advancements, and macroeconomic conditions. These fluctuations can result in significant financial gains or losses within short periods, making the market highly unpredictable and challenging for investors.
Liquidity Challenges
Some crypto-assets may suffer from limited liquidity, which can present difficulties when executing large trades without significantly impacting market prices. This lack of liquidity can lead to substantial financial losses, particularly during periods of rapid market movements when selling assets may become challenging or require accepting unfavorable prices.
Asset Security
Crypto-assets face unique security threats, including the risk of theft from exchanges or digital wallets, loss of private keys, and potential failures of custodial services. Since crypto transactions are generally irreversible, any security breach or mismanagement can result in the permanent loss of assets, emphasizing the importance of strong security measures and practices.
Smart Contract Vulnerabilities
Many crypto-assets rely on smart contracts to automate processes, but these contracts are not immune to risks. Bugs, coding errors, or vulnerabilities within the smart contract code can be exploited by malicious actors, potentially leading to asset loss, unauthorized data access, or unintended operational consequences.
Privacy Concerns
All transaction details on the Ethereum blockchain are permanently recorded and publicly accessible, which can potentially expose user activities. Although addresses are pseudonymous, the transparent and immutable nature of the blockchain allows for advanced forensic analysis and intelligence gathering. This level of transparency can make it possible to link blockchain addresses to real-world identities over time, compromising user privacy.
Regulatory Uncertainty
The regulatory environment surrounding crypto-assets is constantly evolving, which can directly impact their usage, valuation, and legal status. Changes in regulatory frameworks may introduce new requirements related to consumer protection, taxation, and anti-money laundering compliance, creating uncertainty and potential challenges for investors and businesses operating in the crypto space.
Counterparty Risk
Engaging in agreements or storing crypto-assets on exchanges introduces counterparty risks, including the failure of the other party to fulfill their obligations. Investors may face potential losses due to factors such as insolvency, regulatory non-compliance, or fraudulent activities by counterparties, highlighting the need for careful due diligence when engaging with third parties.
Reputational Concerns
The crypto-asset space has been associated with various negative events, including scams, hacks, and market manipulation, which can impact the overall reputation of the industry. This negative perception may affect the adoption and acceptance of crypto-assets, potentially influencing their long-term value and utility.
Technological Risks
Crypto-assets are built on complex technological foundations that may face challenges such as scalability limitations, network congestion, and potential technical failures. These technological issues can impact the performance, usability, and reliability of crypto-assets, potentially affecting their value and functionality.
Operational Risks
The management and operation of crypto-asset projects involve various risks, including key personnel dependencies, operational failures, and inadequate internal controls. These risks can impact the successful development, maintenance, and growth of crypto-asset projects, potentially affecting their long-term viability and success.
The risks related to the implementation of BSU's content services are minimal, as the core service framework has already been established. The primary potential risk lies in trading platforms potentially declining to support BSU tokens for internal reasons. In addition, there is a possibility that certain planned marketing collaborations or content partnerships may not materialize.
Private Key Management
The security of crypto-assets heavily depends on the effective management of private keys, which serve as the only means to access and control digital funds. Losing a private key or engaging in poor security practices, such as sharing or storing keys insecurely, can result in the irreversible loss of assets. Additionally, theft or unauthorized access to private keys can lead to the permanent loss of assets, emphasizing the importance of strong security measures and practices.
Transaction Finality
Blockchain transactions achieve finality probabilistically, meaning their security increases as more blocks are confirmed. However, theoretical risks of transaction reversals exist, particularly in cases of blockchain reorganizations or consensus attacks. Furthermore, transactions sent to incorrect or unintended addresses are typically irreversible, making it crucial for users to double-check addresses and transaction details before execution.
Scalability Issues
As blockchain networks experience increased adoption and usage, scalability challenges can arise. A higher number of transactions can lead to network congestion, resulting in increased transaction fees, slower confirmation times, and reduced usability. Solutions such as layer-2 scaling technologies and blockchain sharding are being explored to address these concerns, but scalability remains a fundamental challenge for widespread adoption.
Network Sustainability
For a blockchain network to remain sustainable, it must maintain sufficient transaction volume to ensure economic viability. This volume is necessary to incentivize validators or miners, support network security, and sustain overall operations. If transaction activity declines significantly, the network may face economic challenges, leading to protocol changes or, in extreme cases, network obsolescence due to a lack of participants and security contributors.
Cybersecurity Threats
Blockchain networks are vulnerable to various cybersecurity threats that can compromise their operations and data integrity. Potential attacks include 51% attacks, where a single entity gains majority control over the network, Sybil attacks, where attackers create multiple fake identities to manipulate the network, and DDoS attacks, which can overwhelm nodes and disrupt network functionality. Mitigating these threats requires robust security protocols and decentralized network structures.
Consensus Failures
Issues with a blockchain's consensus mechanism can lead to serious disruptions such as network forks, operational halts, and a loss of trust among participants. Forks can result in duplicate transactions or diverging ledger states, causing confusion and potential financial losses. Ensuring a well-designed consensus algorithm and timely upgrades is essential to maintaining network stability and integrity.
Protocol Vulnerabilities
Undetected bugs and flaws within a blockchain's core protocol code pose significant risks, including network disruption, balance manipulation, and potential exploits by malicious actors. Continuous code audits, rigorous testing, and the implementation of bug bounty programs help identify and mitigate such vulnerabilities before they can be exploited.
Smart Contract Risks
Smart contracts, while offering automation and efficiency, introduce risks stemming from coding flaws, misconfigurations, and unintended logic vulnerabilities. Exploitable weaknesses in smart contracts can lead to asset loss, unauthorized access to sensitive data, and broader network vulnerabilities. Thorough audits and security best practices are essential to minimize these risks.
Infrastructure Dependencies
Blockchain networks depend on various underlying infrastructures such as internet connectivity, cloud services, and hardware systems, which may themselves be susceptible to attacks, outages, or external interference. Any disruption in these critical dependencies can compromise the accessibility and reliability of blockchain services, emphasizing the need for decentralized and resilient infrastructure solutions.
Technological Obsolescence
As technology evolves, blockchain systems face the risk of becoming obsolete. Emerging innovations, such as quantum computing, could potentially break current cryptographic encryption standards, rendering blockchain networks insecure. To remain resilient, continuous advancements in cryptographic techniques and blockchain protocols must be pursued to address evolving threats.
Governance Challenges
The decentralized nature of blockchain networks can present governance challenges, particularly when it comes to decision-making and issue resolution. Ineffective governance models may result in delays in addressing critical network concerns, instability, and even centralization of power among a small group of stakeholders. Transparent, inclusive, and well-structured governance frameworks are necessary to support long-term sustainability.
Data Integrity
Maintaining the integrity of blockchain data is critical to its reliability and trustworthiness. Bugs, errors, or malicious tampering with transaction data can undermine the accuracy and consistency of the ledger, potentially leading to financial and operational risks. Mechanisms such as data verification, redundancy, and integrity checks are essential to safeguarding the blockchain against corruption.
Third-Party Risks
The reliance on external service providers, such as cryptocurrency exchanges, wallet providers, and custodial services, introduces additional layers of risk. These third parties may be susceptible to security breaches, operational failures, and regulatory non-compliance, which could impact users' assets and overall market stability. Due diligence and choosing reputable service providers are essential to mitigating such risks.
Smart Contract Vulnerabilities
The BSU token contract has been audited and no critical, high, or medium-level risks were identified. The BSU token contract is open source and available for public review. Since all BSU tokens have been issued and the ownership of the contract has been renounced, BSUNIVERSE PTE. LTD. cannot prevent risks related to smart contract vulnerabilities arising from services provided by third parties.
Regulatory Uncertainty
BSUNIVERSE PTE. LTD. continuously monitors legal and regulatory developments and works to ensure that BSU tokens remain in compliance with all applicable laws and regulations.
Blockchain Related Risks
While acknowledging that all blockchains face risks, BSU tokens are built on the BNB Chain, which is recognized for its security, scalability, and resilience. With a limited but reliable validator set under the Proof-of-Staked-Authority (PoSA) consensus, risks related to consensus failures and cybersecurity threats are considered minimal.
Risks Related to Project Implementation and Admission to Trading
BSUNIVERSE PTE. LTD. cannot guarantee the listing of BSU tokens on specific trading platforms. However, it will take all necessary measures to pursue listings on targeted platforms while upholding the highest standards of integrity and professionalism.
The BNB Chain uses a consensus model called Proof-of-Staked Authority (PoSA), which blends features of both Proof-of-Stake (PoS) and Proof-of-Authority (PoA). In this system, block producers are chosen from a limited validator pool according to the amount of BNB they have committed and their standing within the network. At any given moment, 21 validators are responsible for validating transactions and generating blocks, taking turns in the process. The group of active validators is refreshed on a regular basis, and their performance is constantly reviewed to maintain the network’s security and stability.
Validators earn rewards through the transaction fees included in the blocks they confirm. In contrast to many other protocols, BNB does not have an inflationary model, so no newly-minted BNB is distributed as block subsidies.